To develop a personal care brand and products inspired by an Olympic sport. My focus was on curly hair and how this could be protected in chlorinated water-and developing a fun, engaging brand that breaks away from the monotonous colour schemes and concepts currently present in the market.
As a result, I created Curleva, a brand which utilises Chlorine-Repel® technology in a range of products including shampoo, conditioner, and protectant spray, which work together to keep curly hair safe from unwanted breakage and dryness.
As a result, I created Curleva, a brand which utilises Chlorine-Repel® technology in a range of products including shampoo, conditioner, and protectant spray, which work together to keep curly hair safe from unwanted breakage and dryness.