The brief
Inspired by the Creative Conscience briefs, we developed a social media-based campaign encouraging parents and adolescents to donate their old unused toys to help support vulnerable children around the world.

A collaboration with: Maddy Brissenden, Klaudia Ptasinska, and Alice Roderick (they/them).
“61% of
children’s toys
are unplayed
with”
Animation
stills
Still from Maddy’s section.
Still from Alice’s section.

Still from Klaudia’s section.
Still from my section.

Process
We began to research into studies looking into the importance of soft toys, especially to children and those in vulnerable positions, such as those in hospitals or finding refuge in another country. From this, we created a storyboard (below) alongside copy we developed as a group.
Trauma & Play Therapy: Holding Hard Stories by Paris Goodyear-Brown
The Importance of Soft Toys by The School of Life.
Transcript from 'The importance of soft toys' video, with key research points highlighted.